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Engagement 05 / 11 · Video and photo studio · Content Factory

Next-Op

With a video studio: first a no-code prospecting machine, then in 2026 the launch of Content Factory, a subscription video production offer.

Role
Marketing, growth & automation consultant
Period
2022 – present
Sector
Video and photo studio · Content Factory

Context

Next-Op wanted to find clients more steadily without spending its days on it. In 2026 the studio launched Content Factory, a filming subscription for companies, and it needed to be known.

Approach

  1. 01Between 2022 and 2025 I set up no-code multichannel prospecting (Airtable, Zapier, email sequences) and rebuilt the Webflow site.
  2. 02In 2026 I analysed the profiles that were already converting and built a list of 149 target companies.
  3. 03I proposed a "media-first" strategy: long YouTube interviews cut into short formats, then LinkedIn and targeted prospecting.
  4. 04I wrote the copy for the new site and started an SEO content pipeline.

One moment

Looking at how the studio published, I saw that the real bottleneck was not writing: it was putting things online, done by hand by one person. So we automated publishing before producing more.

Results

  • R1+18% revenue over 6 months (2022-2025 prospecting)
  • R2−30% lead management time
  • R3149 target companies identified for Content Factory

Fields

Outbound · No-code · Launch · Airtable · Zapier · Webflow · WordPress · Clay · PhantomBuster · YouTube · LinkedIn · Claude

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